Blog

The Volvo brand has a slightly different idea of luxury than others- luxury, to us, is connectivity, intuitive technology, and easy-to-use functions. It's how we would describe our experience in the driver's seat of the all-new Volvo XC90 at Pedersen Volvo, where we find new and intuitive technology that creates a seamless transition from work and home to our time on the road with a range of new Sensus innovations. Take a look…

What is the Cloud? Short for cloud computing, the cloud is, essentially, data that is stored on the internet that can be remotely accessed by multiple users.

If you have iTunes, you are probably storing music on the cloud. Even major businesses are moving their computing from hardware, to the web. These are all forms of cloud computing. Why not some cloud power for our cars?

Volvo's connected cars seem to store traction data…

We all know where the automotive industry might be heading, and autonomous driving technology has been emerging all over the place over the last couple of years. We might be a ways off to completely self-driving vehicles, but Volvo is staying ahead of the game with its latest autopilot technology release. Volvo released a video about a year ago testing their autopilot technology. Here's the video they launched below!

Volvo is pushing ahead, and their goal is to have 100 autonomous vehicles on the road in Gothenburg by 2017 in the hands of real customers. As the Volvo R…

We told you about the Volvo brand's latest attempt to keep not only Volvo car drivers safe, but the pedestrians and cyclists they share the road with, too. Now, our team at Pedersen Volvo is proud to share the brand's safety vision which states: "no one will be seriously injured or killed in a new Volvo by 2020." The efforts put forth for this goal could not be more evident than in our…

In 2014, just over 19,000 cyclists were injured in collisions with vehicles on the road. Approximately 3,000 collisions resulted in serious injury or death. These statistic are unacceptable, and the Volvo brand is doing something about it.

Teaming up with helmet maker POC, a prototype helmet is in the works with two-way technology features to create proximity alerts for the Volvo car driver and cyclist. Take a look at this video to better…

Move over, Volvo XC90, the new V60 Cross Country also hits US Volvo dealerships in early 2015, and it's just as cool. What better way to enjoy our beautiful Colorado landscape than in a brilliantly-crafted, standard all-wheel-drive hatchback with a standard turbocharged 2.5L engine and 250hp?

The model is as adventurous as its name suggests, thanks to standard off-road tech features like hill descent control, impressive ground clearance, and rugged 18- and 19-inch…

Whether it's for work or play, the more your Volvo sees of the Colorado roads, the more we can see the Colorado roads on it. Salty snow. Road grime. Mud. Winter in Colorado can turn your car into a virtual masterpiece of dirt. In fact, that's why one savvy Volvo owner, artist Scott Wade, started utilizing dirty cars as his canvas. His latest work of art on a work of art, to turn…

When the upcoming version of the Volvo XC90 arrives on lots early next year, fans of our automaker may have a tough time even recognizing the new model as compared to its predecessors. The model is undergoing massive, luxurious overhauls for the 2015 model year, and for a visual on those, simply press play below.

We weren't kidding when we said the new version was almost unrecognizable. But isn't it amazing looking? And…

It's no secret that we here at Pedersen Volvo love everything in the lineup from our favorite Swedish automaker, and that love extends to models that haven't even arrived yet! The 2015 Volvo XC90 will be coming in the future and we're already hyped up for it as the previews and reviews coming in are all incredibly positive. Take the one from our friends at What Car?; they've made a list…

When was the last time you put down your phone and lived in the moment, breathing in the world around you. When was the last time you thought about your desires and dreams and made a conscious choice to seek the ideas in your head? Volvo says, "Seek Feeling."

Adventure needs a steady companion, and our Fort Collins drivers know they can find this within the Pedersen Volvo New Volvo Inventory, featuring the new Volvo…