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Nothing is quite as liberating as heading on a summer road trip.  The freedom and excitement of the sunlit paved route; the smell of fresh air roaming through the cabin; the chance to reconnect, reinvent and experience something new. However, even more essential than a map and an open mind on a road trip is the car you choose to drive in. With this summer's big plan fast approaching, perhaps it's time to…

The Volvo brand has a slightly different idea of luxury than others- luxury, to us, is connectivity, intuitive technology, and easy-to-use functions. It's how we would describe our experience in the driver's seat of the all-new Volvo XC90 at Pedersen Volvo, where we find new and intuitive technology that creates a seamless transition from work and home to our time on the road with a range of new Sensus innovations. Take a look…

We told you about the Volvo brand's latest attempt to keep not only Volvo car drivers safe, but the pedestrians and cyclists they share the road with, too. Now, our team at Pedersen Volvo is proud to share the brand's safety vision which states: "no one will be seriously injured or killed in a new Volvo by 2020." The efforts put forth for this goal could not be more evident than in our…

In 2014, just over 19,000 cyclists were injured in collisions with vehicles on the road. Approximately 3,000 collisions resulted in serious injury or death. These statistic are unacceptable, and the Volvo brand is doing something about it.

Teaming up with helmet maker POC, a prototype helmet is in the works with two-way technology features to create proximity alerts for the Volvo car driver and cyclist. Take a look at this video to better…

Whether it's for work or play, the more your Volvo sees of the Colorado roads, the more we can see the Colorado roads on it. Salty snow. Road grime. Mud. Winter in Colorado can turn your car into a virtual masterpiece of dirt. In fact, that's why one savvy Volvo owner, artist Scott Wade, started utilizing dirty cars as his canvas. His latest work of art on a work of art, to turn…

It's no secret that we here at Pedersen Volvo love everything in the lineup from our favorite Swedish automaker, and that love extends to models that haven't even arrived yet! The 2015 Volvo XC90 will be coming in the future and we're already hyped up for it as the previews and reviews coming in are all incredibly positive. Take the one from our friends at What Car?; they've made a list…

When was the last time you put down your phone and lived in the moment, breathing in the world around you. When was the last time you thought about your desires and dreams and made a conscious choice to seek the ideas in your head? Volvo says, "Seek Feeling."

Adventure needs a steady companion, and our Fort Collins drivers know they can find this within the Pedersen Volvo New Volvo Inventory, featuring the new Volvo…

Got kids? Need a new car? Don't take the typical minivan route. You deserve luxury and style and functionality. At Pederson Volvo we don't think you're reaching for the stars with a request like this because we have just the car for you. It's the Volvo XC60. Let's have a look at this Edmunds review.

Fulfilling Volvo's luxurious style category and the family's need for space and functionality…

Sitting in the backseat of an older Volvo, staring straight out the back window, was an experience that many of us have had; few things were as fun as waving to or making funny faces at the drivers behind us. However, things change and these rear-facing seats are no longer available in the selection of new Volvo models here at Pedersen Volvo. Of course this isn't necessarily a bad thing; as one woman says…

It's that time of year when the latest model years are beginning to trickle into showrooms, and here at Pedersen Volvo, we are particularly excited about is the all-new 2015 Volvo V60. Even though this model has just barely arrived, it is already getting rave reviews from Volvo enthusiasts. Check out this comprehensive video review from The Fast Lane Car's Emme Hall and learn more about the exciting 2015 Volvo V60 by clicking…